While I’m very proud of these numbers and the growth we’ve generated for previous clients, we’re always on the lookout for new clients and the opportunity to grow a new client’s sales revenues and bottom line.
Skills and Expertise in Growth Marketing
There are many reasons why you should consider engaging me. I invite you to browse the client reviews on this website or on my LinkedIn profile (https://www.linkedin.com/in/stevekleinottawa/). These will provide you with much insight into my skills and expertise, particularly in growth marketing and how to take a company’s sales to the next level.
ALL the Elements Needed to Grow a Business
Over the years, I have learned that growing a business consistently over time involves 1) having the right marketing strategy, 2) the right tactics, 3) the right implementation plan and most importantly 4) the right leadership. That’s where Klein Marketing comes in – we excel at providing all these elements to grow a business.
Cutting Edge Campaigns that Really Work
We also excel at designing marketing plans and multi-channel ad campaigns that really work. To me, the words “really work” are easy to say but hard to make happen (and later prove), especially when we’re talking about performance benchmarks such as new sales, new customers, average revenue per new customer, total traffic, leads and conversion, and so on.
The STSCO Success Story on this website is a great example of our cutting edge, multi-channel campaigns getting results for a client. In STSCO’s case, we deployed a custom blend of 12 different digital and traditional tactics to promote their driver openings and reach six target applicant groups.
The STSCO campaign is also an example of how we design and manage a digital dashboard to ensure a client gets the return they are expecting from their investment.
Finding New Ways to Be Better
I’ve also learned that making growth happen is only possible if you have the right attitude and approach to managing change for the better. When it’s all said and one, Growth Marketing is about changing the status quo and finding new ways of doing things better for customers, especially when compared to major competitors.
Changing the Game with Big Ideas and Out-of-the-Box Thinking
I am a big fan of David Ogilvy and his “Big Idea Thinking” (https://twitter.com/Ogilvy/status/796758240893829120.) Like David, I believe that it takes a big idea (or two or three) to change the game for a client and build a new value proposition for them . . . with the goal of building a new niche, attracting new customers and motivating them to buy a client’s products/services.
The implications of this lesson are as applicable today as they were 20 years ago: successful growth marketing begins with a Big Idea Strategy backed by some research and out-of-the-box thinking.
Passion, Enthusiasm and “Can-Do”
When I begin working with a new client, I usually assume multiple roles, first as a senior manager and marketing leader, then as a sounding board, coach and cheerleader. When you engage me, you’ll get a highly motivated marketing professional on your team, a marketer full of passion, enthusiasm and a “can-do” attitude.
Diagnosing Problems and Overcoming Barriers to Growth
Most new clients who call me are frustrated and some are worried too. Most face obstacles that they haven’t been able to overcome. Many have problems with their marketing and advertising that they haven’t been able to solve on their own, or by using another CMO or third party agency.
Understandably then, when I first meet with clients, I find that they are looking for answers and some sort of credible game plan – one that makes sense and deals with the immediate issues. Clients are usually keen to get started right away and that’s where I come in.
Solving Problems with a Proven Process
A few years ago, one of my long time clients took me aside and told me that he’d given my name and nickname to a friend of his. I quizzed him about the nickname . . . “Steve,” he said, “I tell my friends that you’re my Marketing Doctor. You’re the one who’s solved all my marketing problems.”
To me, solving marketing and advertising problems begins with a detailed assessment – called an audit – of the current situation and completing this audit or check-up in the right sequence. There are 6 steps in the process that we follow – please see the chart below.
Over 25 Years of Experience as a CMO, Creative Director and Marketing Coach
I’ve been a CEO, CMO, Creative Director and Marketing Coach since 1995. I have marketed over 150 public and private sector businesses in many different industries (both B2B and B2C), businesses ranging in size from $1 million in sales to $100 million.
I have led Marketing Teams ranging in size from one to 20. I have also led hybrid teams with client staff working directly for me along side several third party contractors and independents.
The Flexibility You’re Looking For
I invite you to browse the Services Section of this website for more information about my services and how I can help you. I am totally flexible on the size and length of a possible contract with your firm. Our arrangement can be part time, or it can be full time. It can be for just one or two days a week for three months, or longer such as six months. Whatever works for both of us.
And my services can be delivered on a 100% remote basis, using Google Meet, Zoom or Microsoft Teams. Or if you prefer, we can use a hybrid model, for example 50% remote/ 50% in person/onsite, where I would work at your office or plant on a pre-agreed schedule. This can flex to 30% remote and 70% onsite, or whatever combination best fits.
The KM brand is about delivering solutions, growth and success. I look forward to meeting you and talking further.
Steve Klein
