Does One (or more) of these Challenges Sound Familiar?
- Your company has declining or stagnant sales revenues and you and your team haven’t been able to fix this problem on their own.
- Your sales team is losing orders to competitors who you didn’t lose to in prior years.
- You see your major competitors getting stronger and improving their value propositions when compared to yours.
- Your Board has asked you for a new Strategic Plan and you’re not confident that you have the internal resources needed to complete this project at the level they’re expecting.
- Increasingly, members of your sales team are cutting prices to keep customers, this means your gross margins are declining and you’re very concerned about this trend.
- Morale on your team is declining as sales are down and the outlook doesn’t look very good.
- Your losing key employees to competitors because of concern about the future well-being of the company.
- Your bank manager has told you they think your business needs a major marketing makeover and new game plan.
- Your competitors seem to be investing in multi-channel campaigns that leverage a blend of different tactics; you have been relying largely on radio and TV to get new business.
What You Get
Under this program, I deliver my strategic and marketing planning services on an “as needed, when needed” basis until the engagement is completed.
Each of these engagements are custom designed and quoted. As is the case with our CMO Services, I complete these engagements on either a 100% virtual basis, or on a hybrid basis – where some of the work is completed on site at a client’s office/plant, and the balance in my office/studio.
This Program Includes
- Upfront research, our first meeting and a custom fee estimate.
- Preparation of a custom designed Engagement Scope of Work, including: research, meetings, the design of a new Strategic Plan or Marketing Plan, the design of a new Tactical Plan and Implementation Budget.
- Access to my personal network of vetted third-party marketing and creative specialists.
- Meetings and report preparation as outlined in the Scope of Work.
- Quick access to me by cell phone, email and ZOOM, Teams or Google Meet during the engagement.
Fees and Terms
KM’s Game Changing Strategic Plans and Marketing and Tactical Plans are customized to each client’s specific needs and budget. Our fees are custom quoted in advance and depend on the Scope of Work and timetable for the engagement.
Fees for these engagements usually range between $15,000 and $25,000 + HST. Third party expenses are additional to our fees.
Who This is for
Our Plans will appeal to a wide range of companies. Here is a description of public, non-profit and private sector clients who would be a good fit:
- You believe in long-term strategic thinking and have plans to grow.
- You value outside, independent strategic and marketing advice.
- Your company does between $4 and $100 million in annual revenue.
