While I’m very proud of these revenue achievements, the problems we’ve solved and the sales growth we’ve generated for clients, we’re always on the lookout for new ones. Here’s a summary of the main reasons why new clients choose Klein Marketing.
Over 25 Years of Experience as a CEO, CMO, Creative Director and Marketing Coach
I’ve been a CEO, CMO, Creative Director and Marketing Coach since 1995. I have marketed over 150 public and private sector businesses in many different industries (both B2B and B2C), businesses ranging in size from $1 million in sales to $100 million.
I have also led Marketing and Communications Teams ranging in size from one to 20, including hybrid teams with client staff reporting to me alongside third-party contractors and an Agency of Record.
A Proven Track Record Helping Companies Get Unstuck
In my early years as a General Manager, I discovered I had a unique ability to help teams generate new ideas and design new ways to overcome barriers and solve problems. I soon learned that there was a formula to successfully managing this process, and I have been using this formula ever since.
Diagnosing Problems and Getting Started Right Away
CEOs who call me are usually frustrated and are looking for someone to talk to, someone who is an experienced (and empathetic) sounding board. Most have problems that they (or their team) haven’t been able to solve on their own or by using another CMO, a consultant, or a third-party agency.
When I first meet with CEOs, they are looking for answers and a way forward to develop a credible game plan – one that makes sense and deals with the immediate issues. Clients are usually keen to get started right away and that’s where I come in. I specialize in designing customized 30 | 90 | 180 | 360 Action Plans, Plans that are 100% focussed on improving performance and getting results.
Solving Problems with a Proven Process
A few years ago, one of my long-time clients took me aside and told me that he’d given my name and nickname to a friend of his. I quizzed him about the nickname . . . “Steve,” he said, “I tell my friends that you’re my Marketing Doctor. You’re the one who’s solved all my marketing problems.”
To me, solving marketing and advertising problems begins with a detailed assessment – which I call an audit – of the current situation and completing this audit using the right process and in the right sequence..
Cutting Edge Campaigns that Really Work
Klein Marketing also excels at designing marketing plans and multi-channel ad campaigns that really work. To me, the words “really work” are easy to say but hard to make happen (and later prove), especially when we’re talking about performance benchmarks such as new sales, new customers, average revenue per new customer, total traffic, leads and conversion, and so on.
The STSCO Success Story on this website is a great example of our cutting edge, multi-channel campaigns getting results for a client. In STSCO’s case, we deployed a custom blend of 13 different digital and traditional tactics to promote their bus driver openings and attracted more than 230 applications in four months.
Passion, Enthusiasm and “Can-Do”
When I begin working with a new client, I usually assume multiple roles, first as a senior manager and marketing leader, then as a sounding board, coach and cheerleader. When you engage me, you’ll get a highly motivated marketing professional on your team, a marketer full of passion, enthusiasm and a “can-do” attitude.
The Flexibility You’re Looking For
I am totally flexible on the size and length of a possible contract with your firm. Our arrangement can be part time, or it can be full time. It can be for just one or two days a week for three months, or longer such as six months. Whatever works for both of us.
And my services can be delivered on a 100% remote basis, using Google Meet, Zoom or Microsoft Teams. Or if you prefer, we can use a hybrid model, for example 50% remote/ 50% in person/onsite, where I would work at your office or plant on a pre-agreed schedule. This can flex to 30% remote and 70% onsite, or whatever combination best fits
