Does One (or more) of these Challenges Sound Familiar?
- Your marketing is mostly done “on the fly”—without a solid, written plan or formalized processes.
- Close and supportive business friends have told you that your marketing is a hodgepodge of unconnected activities and you lack an overarching strategy to grow your business.
- You’re busy running the day-to-day operations of your business and don’t have time to focus on your marketing.
- You want to build more documented systems, structure, and measurement into your marketing but don’t have the know-how and internal resources to make these happen.
- Your advertising and digital marketing are stale and need a makeover — as soon as possible.
- You want to grow quickly but your marketing team isn’t delivering the growth you’re looking for.
- Not only are you not hitting your growth targets, you know that there’s a lot more that you could do if you had the right marketing professional on your team.
- You need marketing leadership but you’re not ready to hire full-time.
- You want a better marketing ROI and better results from all of your key marketing channels.
What You Get
I will assume the role as your Chief Marketing Officer for a pre-agreed period. This can be either full-time (4 to 5 days a week) or part-time (1 to 3 days a week) for a mutually agreed upon time. Usually, my contracts with clients are three months to start and then are renewed for either three or six months, depending on their situation and my availability.
I am totally flexible how and when I deliver my services: they can be 100% virtual using a platform like Zoom, Teams or Google Meet, or partially on site at your office/plant and partially virtual. For example, we could do 50% virtual and 50% on site, or another combination. To be discussed.
This Program Includes
- Upfront research, strategy, planning, and budgeting process.
- Completion of our initial marketing and advertising audit.
- Management of the implementation plan that I recommend after the audit.
- Oversight and direction of your entire marketing and advertising function.
- Quick access to me by cell phone, email and ZOOM, Teams or Google Meet.
- Meetings and work at your office/plant, if these are part of our arrangement.
- Supervision of your existing marketing staff and third-party contractors.
- Access to my personal network of vetted third-party marketing and creative specialists.
- Preparation of monthly marketing and analytics reports.
- Monthly KPI review meetings to discuss progress and results.
Fees and Terms
KM’s Interim/Fractional CMO Program is customized to each client’s specific needs and budget. Our fees are also custom quoted. For a part-time arrangement, they start at $5,000/month + HST with a 3-month commitment period. Monthly payments are due in advance.
Who This is for
Our CMO program is purposely built to serve a wide range of company sizes and industries. Here is a description of public, non-profit and private sector clients who would be a good fit:
- You believe in long-term strategic thinking and have plans to grow.
- You believe results take time and will happen with focused, sustained effort and a well-managed plan.
- You’re not looking for a “magic bullet” to solve all of your problems.
- You would rather build a flexible team than hire a full-service marketing agency.
- You value outside, independent strategic and marketing advice.
- Your company does between $4 and $100 million in annual revenue.
100% Money-Back Guarantee
If we’re not a good fit or if you’re not satisfied after our first 30 days together, I’ll refund your first month’s fees and cancel our contract.
