Does One (or more) of these Challenges Sound Familiar?
- Your business is not hitting its numbers and you’re looking for a second opinion on your marketing plan and why it’s not delivering.
- You’re tired of trying to grow your business by the seat of your pants.
- Despite your many requests, your team doesn’t have a written growth marketing plan that makes sense and will get you back on track.
- You’re frustrated because your campaigns aren’t delivering the kind of quality leads your sales team needs to meet your new customer acquisition targets.
- You’ve got some performance issues with your marketing team and want an experienced coach to talk to about how best to overcome them.
- Your sales and marketing teams are not aligned and you’re looking for ideas about how you can get them more on the same page.
- You’ve got performance issues with a third-party marketing contractor and would like advice about how best to deal with them.
- You’re recruiting for openings on your marketing team and would like help screening and interviewing short-listed candidates.
- One of your competitors has launched a new product/service and you’re looking for advice about how to respond.
- You’re losing business to a competitor and you don’t know why or what to do about it.
- You’re not getting enough quality leads and you’re looking for fresh ideas and solutions to this problem.
- You’re thinking of buying a competitor and need help planning and making the acquisition.
- You have an important marketing project and you don’t have enough internal resources to get this work done when you need it.
What You Get
Under this program, I deliver my consulting services on an “as needed, when needed” basis until the engagement is completed. Each of these engagements are custom designed and quoted.
As is the case with our CMO Services, I complete consulting engagements on either a 100% virtual basis, or on a hybrid basis – where some of the work is completed on site at a client’s office/plant, and the balance in my office/studio.
This Program Includes
- Upfront research, our first meeting and a custom fee estimate.
- Completion of a custom designed Engagement Scope of Work. This will be built to address the key issues that we agree upon and the mandate for the engagement. The Scope will include specific objectives, key deliverables and an implementation timetable.
- Access to my personal network of vetted third-party marketing and creative specialists.
- Meetings and report preparation as outlined in the Scope of Work.
- Quick access to me by cell phone, email and ZOOM, Teams or Google Meet during the engagement.
Fees and Terms
KM’s Marketing Consulting Program is customized to each client’s specific needs and budget. Our fees are custom quoted in advance and depend on the Scope of Work and deadline for the engagement.
Fees for consulting engagements usually range between $10,000 and $25,000 + HST.
Who This is for
Our Marketing Consulting program is purposely built to serve a wide range of company sizes and industries. Here is a description of public, non-profit and private sector clients who would be a good fit:
- You believe in long-term strategic thinking and have plans to grow.
- You believe results take time and will happen with focused, sustained effort and a well-managed plan.
- You’re not looking for a “magic bullet” to solve all of your problems.
- You value outside, independent strategic and marketing advice.
- Your company does between $4 and $100 million in annual revenue.
