Does One (or more) of these Challenges Sound Familiar?
- Your business is not hitting its sales targets and you’re looking for new ideas and a fresh campaign to get your sales back on track.
- You’re frustrated because your current campaigns aren’t delivering the kind of quality leads your sales team needs to meet your new customer acquisition targets.
- You used to get lots of leads from your website but recently they have nearly disappeared and you don’t know why or what to do about this.
- You are spending a lot of money on Facebook ads and these investments aren’t producing the number of quality leads that you were expecting.
- Some of your competitors are advertising on LinkedIn and you think that maybe this is a good idea but don’t really know.
- You sales team are converting only a few of the leads you are getting from your current campaign – less than 3% of them. You think this rate should be much higher, but need help improving your conversion.
- Your campaign creative is stale and needs a big facelift.
- You’re looking for someone to develop a brand-new strategy (together with new tactics) to attract more customers consistently over the next 12 to 24 months.
What You Get
Under this program, I deliver my campaign planning and creative services on an “as needed, when needed” basis until the engagement is completed. I will also manage the campaign from start to finish if this is needed.
Each of these engagements are custom designed and quoted. As is the case with our CMO Services, I complete these engagements on either a 100% virtual basis, or on a hybrid basis – where some of the work is completed on site at a client’s office/plant, and the balance in my office/studio.
This Program Includes
- Upfront research, our first meeting and a custom fee estimate.
- Preparation of a custom designed Engagement Scope of Work. This will be built to achieve the Campaign Objectives and Key Deliverables that we agree upon and the Implementation Timetable and Budget for the engagement. This will include a written Creative Brief and Media Plan for the Campaign.
- Access to my personal network of vetted third-party marketing and creative specialists.
- Meetings and report preparation as outlined in the Scope of Work.
- Quick access to me by cell phone, email and ZOOM, Teams or Google Meet during the engagement.
Fees and Terms
KM’s New Customer Acquisition Campaigns are customized to each client’s specific needs and budget. Our fees are custom quoted in advance and depend on the Scope of Work and timetable for the engagement.
Fees for these engagements usually range between $15,000 and $25,000 + HST. Third party expenses are additional to our fees.
Who This is for
Our New Customer Acquisition Campaigns will appeal to a wide range of companies. Here is a description of public, non-profit and private sector clients who would be a good fit:
- You believe in long-term strategic thinking and have plans to grow.
- You value outside, independent strategic and marketing advice.
- Your company does between $4 and $100 million in annual revenue.
