Working together, we’ll develop their strategic and tactical marketing skills, and create more organization and structure in their day-to-day work flow. We’ll also teach them how to find and access better tools and resources, and be a sounding board as they deal with day-to-day challenges.
Why Are Coaching and Mentoring So Important?
Running a successful marketing department today requires an incredibly wide range of skills, knowledge and expertise. It’s nearly impossible to be an expert at everything! But it is possible to develop a solid understanding of the various marketing specialties.
This program helps your marketing managers, co-ordinators and staff to be more effective, more confident, more organized, and more engaged—without the stress and frustration that often comes with trying to do everything well and at the same time.
Does One (or more) of these Opportunities Sound Familiar?
- You have identified one or more members of your marketing team as “high potential” and are keen to further develop them in preparation for a future promotion
- Your marketing staff often miss deadlines on critically important projects. They need help setting priorities and deadlines and how to effectively communicate these to senior management.
- Your marketing managers and staff lack experience and training in technically demanding areas such as SEO, website conversion rate optimization, social media management and digital marketing.
- Your sales team complains frequently about the quality of their leads and lack of “service” from the marketing team.
- You want to grow quickly but your marketing team needs support and ongoing advice to deliver the growth you’re looking for.
What You Get
I will assume the role of Marketing Coach for a designated manager, co-ordinator or other staff member in your company for a pre-agreed period. This is usually six months to start.
How It Works
We will set up an arrangement where this individual gets private 24/7 access to me and coaching using the virtual meeting method that is most convenient for both of us, for example Zoom, Teams or Google Meet. We can also use a cell phone app or private email.
The Program Includes
- Private access to me whenever this is needed during the work week
- Two bi-weekly, 60 to 75- minute coaching meetings or calls per month usually every other week.
- Structured readings and assignments.
- Preparation of a professional development plan.
- Training on my best practice tools and methods.
- Access to my personal network of vetted, third-party marketing and creative specialists.
Fees and Terms
KM’s Marketing Coaching and Mentoring Program is highly flexible and can be further customized to a client’s specific needs and budget. This program can be expanded to two or more staff members after an initial trial period.
For one manager, co-ordinator or other staff, our fees start at $1,500/month + HST with a 6-month commitment period. Monthly payments are due in advance.
Who This is for
Our Marketing Coaching and Mentoring Program is purposely built to serve a wide range of company sizes and industries. Here is a description of public, non-profit and private sector clients who would be a good fit:
- You believe in long-term strategic thinking and have plans to grow.
- You have a strong interest in attracting top flight staff and developing them for future positions in the company.
- You believe results take time and will happen with focused, sustained effort and a well-managed plan.
- You’re not looking for a “magic bullet” to solve all of your problems.
- You value outside, independent strategic and marketing advice.
- Your company does between $4 and $100 million in annual revenue.
