Klein Marketing | Ottawa Fractional CMO Services

Their story began in 1973 when they bought Locatelli’s Hardware on Preston Street and renamed it Preston Hardware. Under their leadership, the business grew steadily during the next three decades, building a reputation as "Canada’s Largest Independent Hardware Store.”

Challenge

I recall vividly my first meeting with them in their new boardroom on Preston Street. They were in the middle of a major expansion and were adding a second floor and more than 20,000 sq. ft. in retail and warehouse space.

There were cranes, scaffolding and construction workers everywhere when I arrived to “talk marketing” and discuss their priority projects. In just a few minutes, it became clear that they wanted me to:

help them design their new storefront for 248 Preston Street,
strengthen and modernize their decades-old brand, and
develop a new positioning slogan for their new brand.

The challenge that we faced together was their construction schedule: each of the above deliverables had to be completed in just 8 weeks.

Results

I recall vividly my first meeting with them in their new boardroom on Preston Street. They were in the middle of a major expansion and were adding a second floor and more than 20,000 sq. ft. in retail and warehouse space.

There were cranes, scaffolding and construction workers everywhere when I arrived to “talk marketing” and discuss their priority projects. In just a few minutes, it became clear that they wanted me to:

help them design their new storefront for 248 Preston Street,
strengthen and modernize their decades-old brand, and
develop a new positioning slogan for their new brand.

The challenge that we faced together was their construction schedule: each of the above deliverables had to be completed in just 8 weeks.

Creative Highlights

Storefront Design Before Rebranding

Storefront Design After Rebranding

The Story Behind the Rebranding of Preston Hardware

Preston Hardware Story from Steve Klein on Vimeo.